Sports Merchandising Ireland Ltd, are an official licensee of the GAA for ranges of new and innovative county branded merchandise that are available to the general public. This range including scarves, hats, soft toys, mugs, flags, towels and more and directly benefits the various county teams through a royalty scheme with the GAA.

These products are on sale throughout the country in all good sports retailers and on thegaastore.com.
So watch out for new products from SMI Ltd and support your county!

Our most recent product is RUA the new GAA Mascot.
He is available through all good toy and sports retailers throughout the country and on the link below.

Trade enquiries welcome. Please contact us.

Contact Us:
Tel: NI. 028 38 392233 - ROI. 048 3839 2233
Fax: NI. 028 38 392266 - ROI 048 3839 2233

Email: info@thegaastore.com

Click here for RUA the new GAA Mascot!